Communication is vital to sales job success

A breakdown in communications can adversely affect trust in the workplace, according to an expert, who said it is vital that companies place clear communication at the heart of their business.

David Pardey, senior policy and research manager at the Institute of Leadership and Management, said that it is important workers can trust what their managers tell them and cascade it to other colleagues with confidence.

"When these management structures are not trusted to communicate effectively and the messages are sent directly to the frontline from the chief executive, the information that is shared can be misinterpreted and can lead to a breakdown in trust," he said.

Companies using sales recruitment could improve their performance with better communications, according to Mr Pardey, who said staff need to believe what they are being told.

New research published by Ashridge Business School revealed that 54 per cent of respondents believe that top leaders in their organisation do not spend sufficient time communicating with staff.

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Posted by Wayne Bly

Filed: 01-06-2010